The focus of this topic is on search engine optimisation (SEO), a crucial component of digital marketing. You will be exposed to the most popular search engines under this, along with many features of them, such as how they operate, etc.
Also, key and fundamental SEO topics including keyword research and competitiveness, on-page optimisation, and off-page optimisation will be covered. By the completion of the module, trainees will not only have acquired the necessary knowledge and abilities, but also be able to put them into practise.
An intense and practical training programme in SEO, or search engine optimisation, is offered to you by Monster Trainings. The first practical training programme in this field to ever be offered in India is ours. We emphasise both academic and practical training as part of this SEO training in Pune. The latter part is given more weight. Simply put, SEO is the process of putting different techniques into practise that are in line with search engine standards in order to rank higher in search results. In essence, it includes driving visitors to a specific website using organic search results. Working in this field will include carrying out numerous SEO-related tasks.
Competition and keyword research: At Monster Training, we offer keyword research training that makes the process simpler. We educate you on a variety of topics, including keyword selection, keyword research, monthly search results, keyword competition, and seasonal patterns.
Also, you will learn how to locate, evaluate, and pick the ideal keywords for the greatest outcomes. examining the websites and blogs of your rivals to see which keyword phrases they emphasise; looking up pertinent queries on Google and other well-known search engines.
Online professionals, companies, and designers are the greatest candidates for our SEO course in Pune because it will help them make important judgements regarding their online marketing campaigns and customer-finding efforts.
In this course, SEO optimisation is covered.
For webmasters, Google Search Console is a complimentary service from Google (one who hosts and runs a site). It is a really helpful toolkit that can help anyone with a website gather important data for SEO needs.
As a result, you would first learn about the Google Search Console as part of SEO training under the guise of SEO and site health. Together with this, you would learn how to use WMT to track the search query over the last 30 days.
By the end of this session, you should be able to maintain a website’s web environment by posting updates, installing upgrades, and identifying system needs.
The content marketing module will educate you on the most cutting-edge and sophisticated content marketing techniques. This module includes information on content strategies and tactics for a variety of organisations, including B2C and B2B businesses, as well as for a variety of advertising channels, including email, social media, blogs, public relations, and others. It also covers techniques for creating original and interesting content as well as methods for evaluating the success of content marketing.
Accomplish the many facets of content marketing by developing a thorough understanding of demographics, the psychology of the target audience, methods for attracting and retaining consumers, and methods for determining the efficacy of the material.
You will leave this lesson with a solid understanding of and expertise over content marketing. Keep in mind that organisations cannot disregard content marketing any longer as a substitute. Building brand value, engagement, prospects, social approbation, and facilitating conversions for your company are now all reliant on content marketing.
You will study why local search has been more popular over the past several years as well as how to optimise for local search terms, which includes how to optimise your Google Places page, as part of this module of Monster Trainings SEO lessons.
If you work in the SEO sector and want to go on to a more well-known SEO company or an MNC, you should be familiar with the idea of local SEO. This Local SEO module can help you attract more clients and business opportunities regardless of whether you are a freelancer providing SEO services to your own self-earned clients.
In these Google Analytics sessions, we’ll study and look into ways to use Google Analytics to get more useful data, analyse it better, and affect how well your site performs. We have you trained on everything, from the most elementary definitions to event tracking for cross-domain tracking.
The module walks you through the process of gathering data and turning it into clear reports. You’ll learn how to use options like Custom Metrics, Custom Dimensions, and Event Tracking to collect information that is specific to or pertinent to your company.
This is absolutely for you if you’re new to web analytics, new to using Google Analytics, or need a refresher on the fundamental Google Analytics reports and tools. We’ll start by understanding the core metrics, and then we’ll understand how to report on the performance of our sites by looking at their content, traffic, conversions, and users. We’ll also show you how to use various reporting features in the interface throughout the course of this subject. Consequently, as part of our comprehensive training programme from Monster Training, we walk you through all the specifics of all the key SEO features.
A crucial component of conducting business online in the modern day is having your application rank among the top searches and downloads. Being found in any case is what an SEO course in Pune should focus on with over 3 million mobile applications vying for a prominent place on app stores. In this module of our training plan, that is precisely what we do. Similar to how SEO dominated the world of web content for a while, Application Store Optimization, or ASO, is an important topic covered in the online marketing curriculum.
The Google Play Store (Android) and the Apple App Store are both covered in detail in this topic (iOS). Among them are the following:
Learn how to make use of tried-and-true ASO tools to find the optimum optimisation approach and save time and effort during the application optimisation process.
Learn how to create a title that will be great for both the user experience and the App Store Ranking.
Learn how to find the ideal keywords that will help you rise in search results and enter the charts of popular searches.
Learn how to increase the downloads of your mobile app or game from the Google Play or iOS app stores.
Find out how to choose your application’s launch timing for optimum exposure and downloads.
Including all of this…
The two biggest places to gain free traffic for your software are the Google Play Market and the iStore. It makes perfect sense to put your time and effort into attracting this traffic. Simply knowing how to raise your application’s ranking can help you draw in users and eventually increase the number of downloads for your app.
This App Store Optimization (ASO) module can be quite useful in that situation.