Social Media Marketing

Social Media Marketing

As part of the trainees’ efforts in digital marketing, we have concentrated on teaching them useful social media optimisation techniques in this module so they may increase traffic and improve audience engagement. It includes tactics and methods for all the major and well-known social media sites, including Facebook, Twitter, LinkedIn, and others.

In addition, the trainees will be introduced to the newest social media tools, trends, etc. Students will master social media optimisation and how to leverage it for online marketing at the end of this course.

Social media graphic - Monster Trainings
social media marketing 3 - Monster Trainings


SMO has a bright future and is becoming common place for all businesses. SMO is essential for any company that wants to reach more people and engage with their customers. Many businesses now specifically seek for new graduates and seasoned professionals with extensive knowledge of SMO/SMM. They are constantly searching for SMO experts that can assist them in achieving their business objectives through social media using effective branding and marketing strategies.

You will be made industry ready by Monster Training so that you will be on every recruiter’s radar!! Options for Post-SMO/SMM Training:

After completing the SMO/SMM training at Digital Trainee successfully, one would become a Certified Social Media Optimization Professional or a Social Media Marketing Professional, giving them the freedom to select from a variety of social media marketing jobs like:

SEO/SMM Analyst

SEO/SMM Executive

SEO/SMM Specialist and many more…


100% Job Support
100% Practical Training
Live Project Experience


  • What is Social Media?
  • SMM Vs. SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy Dimensions in Posts
  • Impact of Social Media on SEO
  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Profile creation and management
  • Customizing the profile
  • Types of Tweets and Statistics
  • Content strategy for Twitter
  • Post your First Tweet
  • Analysis of Big Brands
  • Twitter Contests
  • What is Hashtag?
  • #Hashtags and its uses.
  • Tools for Twitter marketing
  • Twitter Analytics
  • What is Twitter?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs in LinkedIn
  • Customization of page
  • Posting in LinkedIn Page
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page setup
  • Types of Business pages
  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimension in Post
  • Creative Posts Strategy
  • User engagement metrics
  • Facebook Apps creation
  • Integration FB in Site
  • What is Instagram ?
  • Instagram statistics
  • How Brands use Instagram
  • Creating Instagram Account
  • Tour of Instagram AppContent strategy and Tips
  • Picture Dimensions
  • Filters in Instagram
  • Using Hashtags
  • Popular Brands on Instagram
  • Advertising options in Instagram